This story was first published by Digiday sibling Modern Retail.
Marketing school was in session at Shoptalk Fall in Nashville, but this time, the students were the teachers.
Last week, a panel of five Gen Alpha shoppers, ranging from middle schoolers to high schoolers, took the stage to talk candidly about what they want and don’t want from the brands competing for their time, dollars and clicks. The conversation touched on various topics, from the use of AI in ads (“That’s a huge turnoff”) to why analog media is so hot right now (“I do need to feel different and unique”).
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