“Be somewhere else.”
That’s the text on the single post that lives on Lush’s TikTok account. To its 344,900 followers, the beauty brand’s TikTok is practically a ghost town. It’s been that way for years.
In 2021, the U.K.-based beauty brand decided to step away (and siphon ad dollars) from Instagram, Facebook, TikTok and Snapchat, in protest of the platforms’ data privacy policies and algorithms. Lush officially brought down the axe after Facebook whistleblower Frances Haugen’s exposure of the platform knowingly causing harm to teen mental health.
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