This week’s Media Briefing looks at how publishers are gearing up to turn U.S. midterm election interest into paying subscribers as declining referral traffic raises the stakes for building direct reader relationships.
- The midterms subscription test
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The midterms subscription test
Election season is a familiar subscription play for news publishers. With the U.S. midterms a week away, they’re looking once again at how to turn renewed political attention into paying readers.
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