It’s earnings season, typically the time of year when industry observers watch agog, as Big Tech companies post earnings far greater than the average ad tech company can begin to contemplate, but Q3 this year has thrown us a curveball to the usual narrative.
The unexpected glitch in the latest round ran contrary to the expected narrative, i.e., Google’s punishment for the success of its AI, a testament to the extent of the harsh realities facing the digital media sector as a whole when it comes to sustaining revenue.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.