This week’s Future of TV Briefing looks at the economics behind brands sponsoring creator-led long-form original video series.
- Premium programming
- Instagram’s creator payments, Netflix’s new ads platform exec and more
Premium programming
A creator-led long-form original video series can cost a brand anywhere from $150,000 to $5 million, according to Cyndi Steele, a former TV executive producer who leads talent management firm G&B Digital Management’s &Beyond Creators’ Studio.
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