Entertainment-first has spent the year working its way into most conversations about marketing, including a fair few of Digiday’s. SharkNinja’s holiday campaign is the latest example.
Last year’s spot had Kevin Hart moving in next door to David Beckham. This year he’s house-sitting for him and he invites Tom Brady and Aryna Sabalenka over. Things get broken an each star then posted a video denying it was them.
The evidence started leaking on social media over the weekend as grainy security camera footage. In the the full spot, out today, Sabalenka drinks straight from the spout of a Ninja slushie machine. Brady wonders about one of the company’s skincare face masks and treads on a present, while Hart cracks a picture frame with a Shark vacuum. Beckham watches the whole thing on his phone live from his own security cameras.
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