The latest quarterly earnings from six of the publicly traded ad tech companies reveal a tale of two cohorts, with AppLovin and Unity’s substantial growth contrasting with declining revenues at Criteo, Taboola, and Teads.
The companies, which reported their third-quarter results this week, generated markedly different outcomes during the reported period. AppLovin’s revenue increased 55% to $2.19 billion, while Unity posted 32% growth and Magnite reported a double-digit increase. Meanwhile, three of the six experienced annual revenue declines, with Teads suffering the steepest contraction at 26%.
The results also show differences in profitability, with some companies increasing earnings despite lower revenue. Meanwhile, connected TV remained a source of growth for Magnite and Teads, although it was insufficient to offset the latter’s broader decline.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.