Artificial intelligence has in short order swept across all facets of the media agency world, from internal tools that save time and improve efficiency to planning and measurement tools that dig deeper into oceans of data to identify audiences for their clients, to even creative production that works at geometric levels of produtivity.
But agencies are also called upon to offer consultative guidance to clients on how the latter can put AI to use. The crush of effort has resulted in new priorities and pressures at both independent and holding company.
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