When AI does the grocery shopping, what happens to the impulse snack purchase at checkout? That’s the question Mars is grappling with.
The conglomerate, which owns snack brands like Dove chocolate, M&Ms and Pop-Tarts, is hedging its bets against an agentic future. Neil Reynolds, global chief customer officer at Mars, doesn’t expect AI to kill the in-store checkout lane, but he expects that agentic shopping assistants will take over more of the weekly grocery run. At least that’s the case based on Mars’ recent future of shopping and retail report penned in partnership with Kantar and Synthesis.
Digiday caught up with Reynolds to discuss how Mars is trying to sell products to AI, the upshot of AI visibility and the future of impulse purchases in an agentic landscape.
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