Ad Tech Briefing: Embattled, embittered and determined

Ad tech executives were keen to quell fears about their companies’ prospects amid the ongoing AI disruption, as Wall Street analysts peppered them with questions about declining revenue returns.

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Despite record revenues, AppLovin’s growing e-commerce revenue stream came in below analyst expectations, and the company likewise suffered from the markets’ increasingly negative view of SaaS business models.

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Author: Ronan Shields

Search & Affiliate Marketing Strategist since 1993