Meta advertisers have had a week to sit with the news that they’ll be picking up the tab for the digital service tax on the platform. So far the reaction has been unease.
Before digging into why, here’s a recap.
As of July 1, Meta is introducing what it’s calling “location fees” to pay for the current digital services tax (DST) and other similar location-based fees the company faces in certain European countries. Until then, Meta will continue to absorb and pay those fees, as it is legally liable for the tax.
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