Category: Affiliate Marketing Tips

Long gone are the days when publishers could almost entirely rely on traffic referrals from social platforms like Facebook and Twitter.

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if alternative platforms can actually make up the social referral deficit. 

As Digiday reported last year, those platforms do more for publishers trying to build up their brands than actually getting people onsite. And while those interviewed said their audience development efforts are more diversified compared to years past — and when they were especially vulnerable to platform algorithm changes — at the end of the day Instagram, Facebook and Threads are all owned by Meta, and TikTok is at risk of being banned in the U.S. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

Publishers are placing their bets on both traditional and alternative revenue streams in 2024 — even after a tumultuous 2023, when publishers’ revenues turned out to be less lucrative than expected and the media industry saw a seemingly endless cycle of layoffs.

Despite those challenges, direct-sold display ads remained a top revenue driver for publishers throughout 2023 and, in actuality, direct-sold ads have been publishers’ top revenue stream since 2020. This is according to Digiday+ Research surveys of publisher professionals conducted over the past four years. Programmatic ads have consistently come in second place among publishers’ revenue sources, followed by branded content and video advertising, according to Digiday’s surveys.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More