Category: Affiliate Marketing Tips

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

Early on this year, Digiday+ Research predicted that publishers would depend less on subscriptions as a revenue driver as they moved further into 2024. According to surveys conducted among publisher professionals every six months (including in the first quarter), that prediction might be coming true.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More

Publishers are testing generative AI technology to update a rather boring function on their sites that hasn’t been updated in a while: search.

Forbes and the Financial Times have debuted their own AI chatbot search products over the past few months. Snopes will launch an AI-powered on-site search product by the end of this month, and Trusted Media Brands plans to debut a similar product for its video licensing platform later this spring. Meanwhile, The Guardian, Business Insider and another news publisher — which asked to remain anonymous — are also looking into improving their on-site search functions with generative AI technology, though they are in the early days of testing. 

“AI site search is an easy way for us to test AI in a low risk, low impact environment,” said a spokesperson from the anonymous news publisher, especially since on-site search is “not a widely-used function.”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More