Category: Affiliate Marketing Tips

Research Briefing: Facebook loses favor with publishers, brands and agencies

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In this week’s Digiday+ Research Briefing, we examine how social platforms Facebook and TikTok are faring, as Facebook removes its News tab and TikTok faces a potential ban in the U.S. (again), and how podcast networks are planning to use AI to translate shows, as seen in recent data from Digiday+ Research.

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Media Briefing: Publishers use proprietary research to pitch prospective advertisers

Research as the pitch

This past weekend at SXSW, The Atlantic’s publisher and CRO Alice McKown unveiled the company’s latest offering from its marketing research division, Atlantic Insights, meant to increase the publisher’s image as an expert on C-suite executives.

Called The Lead Index, The Atlantic conducted a survey of 500 C-suite leaders with the help of third-party research firm Beresford Research, to understand top challenges, opportunities and topics of interest on the minds of business decision makers. 

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