Category: Affiliate Marketing Tips

Why publishers say Facebook News tab disappearing will have little impact on their social strategy

The Facebook News tab is going out not with a bang, but a whimper.

Five publishing execs told Digiday they weren’t surprised when Meta announced on Feb. 29 that it was shutting down its dedicated tab for news content in April in the U.S. and Australia. 

“It’s disappointing but not surprising,” said one publishing exec, who asked to remain anonymous. “It doesn’t seem that the News tab was sending tsunamis of traffic to any publishers, but it’s just this slow chipping away of all of the different places in which users of Meta products can reliably find high quality news.”

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Connect with Awin and ShareASale to maximize your affiliate potential

Join us at a variety of events in 2024 to explore effective digital marketing strategies with the Awin Group.

Make 2024 your performance marketing year and discover how Awin and ShareASale’s marketing technology platform can help you take back control of your ad spend. From acquiring new customers through a diverse publisher portfolio to converting more shoppers into buyers with a variety of cutting-edge technology solutions – the opportunities to achieve incremental revenue growth tied directly to sales performance at 16:1 ROAs are endless.

Find Awin and ShareASale at the following events this March through July

Shoptalk 2024, March 17-20, Las Vegas, NV: One of the retail industry’s largest events, Shoptalk brings together large retailers and branded manufacturers, startups, tech companies, investors, media and analysts to learn, collaborate and create the future of retail with four days of highly relevant content, curated meetings, productive networking and facilitated social engagements. 

Digital Travel Connect, April 3-5, San Diego, CA: This travel industry event brings together 70 of the most senior-level executives from North America’s most successful and innovative hotels, OTA’s, Airlines, and Cruise lines to discuss how advertisers can overcome hurdles and improve efficiencies in their marketing spend by crafting hyper-personalized experiences, maximizing AI and more.

PI LIVE USA, April 16-18, Miami, FL: This two-day conference helps brands and retailers connect with publishers, creators, like-minded brands and tech that can ignite profitable partnerships and focuses on how to effectively target consumers at all stages of the purchasing funnel. 

Affiliate Summit East, July 27-29, New York City, NY: The“biggest affiliate marketing event on the East Coast” connects the best ecommerce entrepreneurs, affiliates, media buyers, networks and tech suppliers in the industry.

How to connect with us:

Arrange a meetingReach out on LinkedIn, Twitter, Facebook and Instagram

The post Connect with Awin and ShareASale to maximize your affiliate potential appeared first on ShareASale Blog.

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