Category: Affiliate Marketing Tips

Media Briefing: How 3 publishers are making their sites more/less habitable to AI crawlers 

To battle or embrace AI bots

Many publishers, like 404 Media and The Washington Post, have grown wary of AI crawler bots and their ability to scrape and take original content for unapproved uses, including training large language models or altogether regurgitating the articles with a new headline and no credit. 

Meanwhile, other publishers like Politico EU, are choosing to welcome AI crawlers with open arms.

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Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content

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As the media industry faced a tough year in 2023, many publishers were able to maintain the numbers on their full-time staff — perhaps because most increased the advertising products they offered.

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