Category: Affiliate Marketing Tips

OpenAI launched an app store called GPT Store on Jan. 10 where developers can share their custom ChatGPT chatbots powered by generative artificial intelligence, but digital publishing companies haven’t been all that eager to build chatbots — or add the chatbots they’ve already built — and make them available on OpenAI’s app store just yet.

Media execs pointed to a few reasons why they haven’t made full investments there, such as their own limited resources to explore the store’s capabilities, as well its lack of defined audience and revenue growth opportunities.

However, of the half dozen media companies that Digiday contacted that had experimented with building custom chatbots on their own sites, one publisher had started to test using the GPT Store. Ingenio added three generative AI chatbots it had already built for its own site Astrology.com to the GPT Store on Jan. 22.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

As Twitch looks to widen its appeal to advertisers, the company is finding itself increasingly hamstrung by its DNA as a platform for individual streamers and creators.

Last year, the Amazon-owned livestreaming platform ended a series of multi-year, multi-million-dollar contracts that it had signed with publishers such as Complex, Vice and Rolling Stone, as reported by Adweek last week. The partnerships, inked during the explosion in Twitch viewership sparked by the COVID-19 pandemic, were reportedly intended to draw more advertisers onto the live streaming platform through an infusion of premium, high-production-value content.

“Amazon’s going after non-endemic advertising partners,” said Sam Bloom, head of partner strategy at the agency PMG. “That’s a huge push.”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More