Category: Affiliate Marketing Tips

Media Briefing: Publishers’ AI task forces evolve into a more distributed model of experimentation

In this week’s Media Briefing, publishing executives share how the task forces they created earlier this year to oversee generative AI guidelines and initiatives have expanded to include more people across their organizations. And while a number of generative AI-driven projects are underway for 2024, guidelines on usage of the technology haven’t changed much yet.

Publishers’ generative AI task forces expand

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Publishers’ generative AI task forces expand

The task forces publishers created earlier this year to experiment and oversee initiatives around generative artificial intelligence technology have evolved over the course of this year to a more distributed model, with larger groups now involved in testing AI’s different applications across companies.

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Podcasts are at the center of cultural moments: Why advertisers and publishers need to tap into the medium in 2024

Emma Vaughn, head of advertising business development and partnerships, Spotify

In 2023, the world went pink in the wake of the release of the highly anticipated ‘Barbie’ movie — so much so that there were even global shortages of certain hues of pink paint.

‘Barbie’ painted the digital world pink, too. In addition to an explosion of social media posts unpacking the film’s themes, the entertainment and pop culture spheres buzzed with Barbie-focused hot takes. Spotify, for instance, saw a 967% week-over-week increase in Barbie-related podcast streams the week after the film’s debut. According to Spotify data, when director and screenwriter Greta Gerwig appeared on ‘The Big Picture’ podcast, it drove a 215% increase in first-run listeners (those who listened within the first eight weeks of the episode’s release).

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