Performance Marketing Strategies
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
There are a lot of things that didn’t quite go according to plan for publishers this year — layoffs and fourth-quarter ad sales, among other things.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
In this week’s Media Briefing, some publishers share that referral traffic from Google Search and Discover are on the decline, following similar patterns to the social referral declines this year.
Google referrals are in flux
3 Qs with iHeartMedia’s Will Pearson
Jezebel returns, layoffs are on the horizon at the Washington Post and more
It’s been well reported that publishers are seeing less and less referral traffic come from social media platforms, as Facebook, Instagram and TikTok aim to keep their users on their platforms for as long as possible.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
