Category: Affiliate Marketing Tips

This week’s Media Briefing takes a look at how publishers’ commerce content performed during the Amazon Prime Big Deal Days event last week and how, despite a heavy news cycle, affiliate revenue grew year over year.

Prime takeaways

3 questions with Adam Roodman

News Corp. faces pressure, Scope3 brings in new funds and more

Prime takeaways

It was another successful Amazon Prime shopping event this year for publishers, if the revenue and traffic numbers from their coverage of the Amazon Prime Big Deal Days (PBDD) event held on Oct. 10-11 was any indication.

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Vanity metrics like viewability and click-through-rate (CTR), once beloved by marketers, aren’t cutting the mustard like they used to. 

The looming doom of the third-party cookie, the dust-up around MFAs and changing consumer behaviors online are all piling on pressure on advertisers and agencies to prove a return on their advertising investments. What’s more, social media companies are fighting tooth and nail to keep users on their platforms at all costs, and while this has led to a decrease in referral traffic for publishers, it’s also impacted the ways marketers can measure campaign performance on Facebook, Instagram and TikTok, to name a few.

Looking for a remedy was top of mind for marketers on Tuesday at Advertising Week in Manhattan and two of the proposed solutions during the “Redefining Success: Culture is the New KPI session” sponsored by Condé Nast and moderated by this Digiday editor, were pivoting toward attention metric KPIs and relying on the reputation boosts that come from brand association with publishers.  

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