Performance Marketing Strategies
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This week’s Media Briefing checks in with publishers about ad revenue from the various social platforms to see how the all of the changes from this past summer have impacted ad spend.
Social media revenue roll call
Fewer employees disclose ethnic/racial information
Spotify’s podcast reckoning, NPR’s CEO to step down and more
Earlier this year, some publishers voiced concerns that their ad revenue-sharing deals with Snapchat were yielding less and less money. Half-a-year later, that narrative seems to be holding true.
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