From Spotify to NPR, podcast networks have cut their slate of shows. For some podcasters, reducing the number of shows they produce is part of a strategy to refocus their audio businesses on flagship podcasts to grow their listeners and revenue.
“We do see value in putting more emphasis on the franchises and core IP that have the potential to flourish and narrowing our focus a bit in that context,” said a podcast exec who traded anonymity for candor.
NPR’s podcast team has focused its efforts on fewer podcast shows, launching limited-run series within popular podcast feeds so as not to split its teams and listeners across multiple shows. And The Athletic has cut some of its smaller soccer club podcasts to put more resources into its flagship shows.
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