Category: Affiliate Marketing Tips

How Wirecutter’s social strategy led to increased Prime Day affiliate revenue

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This year’s Amazon Prime Day was a boon for many commerce publishers’ affiliate revenue streams. 

Take Wirecutter, for instance, which saw order revenue and overall earnings for Prime Day sales increase by “high double-digits” year over year, according to Leilani Han, executive director of commerce at The New York Times’s Wirecutter, on the latest episode of the Digiday Podcast. While Han declined to share exact growth rates or revenue figures, she did say that this surpassed expectations for the two-day shopping event that took place July 11-12.

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Meta wants Threads to keep a light tone, but some publishers say the audience is ready for news 

Meta’s Twitter competitor platform Threads launched less than three weeks ago under the guise that the social media site would be focused on fun and entertainment versus hard news and politics. 

But for news publishers who followed the masses of users who joined the platform shortly after it launched, this guidance from Meta was seen more as a suggestion than a mandate. Based on early engagement signals, some news publishers, like the Washington Post, are seeing that news and political content is definitely of interest to their followers. Meanwhile, others, like Texas Monthly, CBS News and Vice News, are testing their news content on the platform to see if there’s an appetite for it, particularly heading into an election year.

“Meta has made it clear that journalism and hard news and politics is not a priority for them on any of their platforms at this point. It has been in the past on places like Facebook. It never really was for them on Instagram, but we’ve still had success there. And so, we’re not going to change our content strategy” when it comes to posting on this new social media platform, said Travis Lyles, deputy director of social and off-platform curation at the Post.

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