Performance Marketing Strategies
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Earlier this week, we looked at how brands and agencies are feeling about the death of the cookie as the second half of the year sets in. Now it’s publishers’ turn.
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U.S.-based sports publishers have a unique challenge when covering the FIFA Women’s World Cup this year: a 12 to 16-hour time difference.
The 2023 Women’s World Cup spans four different time zones across nine host cities in Australia and New Zealand, timing games 12 to 16 hours ahead of Eastern Standard Time in the U.S. (The men’s tournament last year was in Qatar, which was an eight-hour time difference.)
That means games are kicking off as early (or as late?) as 1 a.m., 3 a.m., 6 a.m. and 10:30 p.m. EST, making it tricky for digital sports publishers to cover those matches live — and to find an audience here for that coverage. As a result, their editorial teams are focusing on providing morning recaps and highlights of the games that took place the night before, previews of games to come, and written and video features about the teams and players in the Women’s World Cup, six publishing execs said.
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