Performance Marketing Strategies
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Publishers have been preparing for the death of the third-party cookie for years, with an eye on first-party data as the real next step. And this is consistent among large and smaller publishers alike.
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This week’s Media Briefing looks into why publishers are building their own artificial intelligence-powered chatbots.
Publishers hope chatbots will help retain audiences
Potential outcomes for Vice Media’s sale process
BuzzFeed opens an online retail store, The New York Times’ union reaches a deal
As part of publishers’ integration of generative AI technology into their editorial and business operations, publishers are developing and launching chatbots on their websites.
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