Category: Affiliate Marketing Tips

Report: The state of personalization in email marketing in 2022

Given its privacy-oriented, opt-in nature, email is entering the spotlight as a tool for publishers to directly communicate with their readers and own more of the traffic that goes to their sites. As with all channels in the marketing mix, however, customers have expectations when it comes to personalization, context and relevance

However, given the increasing availability of utilizable, first-party data combined with advancements in machine learning and natural language processing, publishers are empowered to deliver personalization beyond a simple salutation to better serve their readers, drive loyalty and optimize the email newsletter as prime real estate for monetization.  

To highlight the ways in which publishers are currently using personalization in email and how they plan to evolve their strategies, Digiday and Jeeng surveyed nearly 90 publisher representatives. This report delves into the results, and in conjunction with expert insights, provides an overview of the changing role of email personalization for publishers and how companies are adapting accordingly.

Download this new report to learn: 

How personalization is evolving for publishersHow publishers are approaching personalization challengesWhat outcomes are achieved with an optimized personalization strategyWhere personalization is heading in 2022 and beyond

Download Here

Sponsored By: Jeeng

The post Report: The state of personalization in email marketing in 2022 appeared first on Digiday.

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Introducing Awin’s Power 100

In an industry first, the sixth annual Awin Report showcases 100 of the most innovative partners on our global platform.

Curated by our own experts, the partners profiled in the new Awin Report represent some of the most exciting partnership opportunities on our platform across all sectors and types, drawing insights from markets as geographically disparate as Latin America and Eastern Europe. Coined the #Power100, these 100 publishers aren’t simply the biggest or highest revenue generating, but instead push the boundaries of what it means to be a partner in the affiliate channel.  

Spanning every imaginable model – TikTok creators, price comparison sites, niche bloggers, global media powerhouses, cutting-edge technologies, FinTech pioneers, even brands – the Power 100’s diversity is testament to the sheer depth of innovation and malleability of affiliate marketing. And their impact speaks for itself, generating $4.5 billion in revenue across 52 million sales for 7,465 Awin advertisers in 2021. Furthermore, the Power 100 provided brands, on average, an ROI of 14:1, 37% more revenue and 22% more sales. 

Meet the first ever #Power100.  

As you flip through the new Awin Report, you’ll see this industry-first benchmark demonstrates how affiliate partnerships helped retailers address all needs of the consumer in unique ways, culminating in five key themes:  

Enabling ethical ecommerce: Discover publishers helping advertisers and customers connect for positive impact – extending beyond sustainability to shopping in ways that also support inclusivity, diversity and community good. Some of the partners profiled in this section include Sustainable Jungle, a blogging site sharing tips, hacks, brands and products for a more sustainable life, combining SEO-focused content with an environmental lens to drive results; and &Charge, the first loyalty program for electric and sustainable urban mobility in Europe that lets users earn and redeem ‘kilometers’ on purchases in exchange for free public charging of electric vehicles. Redefining ‘affiliate’: When you think of the word ‘affiliate’, is the definition the same as ‘influencer’ or ‘partner’? This chapter aims to reshape what it means to be an affiliate today, as it’s beyond those engaged at the bottom of the sales funnel. It’s global retailers like MyProtein, who are partnering with other brands to promote complementary offers and products in exchange for a commission that can be reinvested into its own performance marketing channels. And agencies like Sellers Alley, an official TikTok marketing partner that can deploy ad strategies on behalf of advertisers at no additional service cost. These are two examples of businesses changing the narrative around what it means to be an affiliate. Outsourcing innovation: An extension of Redefining ‘affiliate’, this section spotlights the new opportunities advertisers have in channel to enhance their ecommerce offerings by removing the burden of developing tech in house. With most partners enabled at the flip of a switch via the Awin MasterTag, those profiled include MikMak, an ecommerce marketing analytics and enablement software that helps retailers understand and perfect their consumers’ online journey; and Twenga, a CSS shopping ads provider that can predict conversion rate and basket value on products to set the optimal bid value.  

Of course, we couldn’t forget the brightest among the more ‘traditional’ partners on our platform like discount code and cashback. In Tapping into local markets, read about different publishers cornering the affiliate landscape in one of the 35+ countries we operate. And in Going global, find affiliates offering brands ample opportunities to expand their reach and target new customers across Awin’s global remit. 

The Power 100 will inspire, inform and challenge your perceptions of affiliate and partner marketing, and provide the perfect guide to amplify your activity.  

Access your free copy of the Awin Report 2022: Power 100 here. 

What partners featured in this year’s Awin Report excite you the most? Join the conversation by sharing your thoughts on social using #AwinReport and #Power100.  

The post Introducing Awin’s Power 100 appeared first on ShareASale Blog.

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