Category: Affiliate Marketing Tips

Print renaissance?

Two digital publishers are getting back into the print game this year, which is a sentence likely hard to believe in 2024.

And while the advertising revenue opportunities of print are a mixed bag, execs at BDG’S Nylon and Complex NTWRK’s Complex say they aren’t necessarily hanging their hats on this being the brand new revenue driver going forward. Instead, they’re using their relaunched print products as more of a branding vehicle and a funnel into other revenue streams like subscriptions, commerce and events.

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Amazon Advertising’s revenue neared $47 billion last year, up from 24% compared to 12 months earlier, with analysts suggesting its media earnings growth now outpaces Facebook and Google. 

An eMarketer forecast maintains the e-commerce giant’s advertising revenue will top $67 billion by 2025, and earlier this week at Amazon Publisher Services’ summit, it revealed new features (it hopes) will help its edge closer to that number. 

Here, APS announced several new features spanning its full product suite with updated features for the cleanroom offering it first unveiled in beta last year, topping the bill at its New York City earlier this month. 

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