Performance Marketing Strategies
The Performance Marketing Association is excited to announce that the 2018 Performance Marketing Study is now available for anyone to download for free. Following the PMA’s presentation of the results at Affiliate Summit West last week, the report is now publicly available. For the last…
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As an affiliate, there’s no better feeling than discovering an effective, lucrative promotion strategy. The foundation of that strategy will always consist of a reliable traffic source and a strong campaign.
For our Affiliate Anecdote series, we’re going to examine how numerous MaxBounty affiliates have created that foundation – highlighting the campaign they’re promoting, targeting strategies, and more. This will provide you with an opportunity to become a part of that collective success.
An ever-green earner for many MaxBounty affiliates, Norton Antivirus is a globally recognized brand and award-winning antivirus and security software for PC, Macs, and mobile devices.
Here is how affiliates are capitalizing on Norton’s strong brand/product and the results of their promotion strategies.
The MaxBounty affiliates who are earning the most promoting Norton are primarily media buyers.
That affiliate base is using a variety of paid traffic sources to target users who require protection for their online devices.
The three most popular traffic sources being used to promote our Norton campaign, in no particular order, are:
Most users purchasing Norton through our affiliates’ campaigns can be broken down into two demographic segments:
Users who frequently worry about both their and their family’s online security and privacy. Other characteristics of this user include:
Users who seldom worry about online threats and pay little attention to privacy policies of websites and services. Other characteristics of this user include:
The information above can be invaluable for coming up with effective campaign angles and ad targeting strategies.
MaxBounty affiliates generating earnings on Norton averaged 4 – 12% conversion rate during the month of January alone. That number rivals some of the highest conversion rates we’ve historically seen for single campaign during one month.
This can be attributed to Norton’s strong brand, traffic source freedom, unlimited cap, and our affiliates ability to convince users that Norton is the best option for securing their private information.
Many MaxBounty affiliates promoting Norton Antivirus are seeing an increase in their earnings for the start of 2020 over 2019. We recommend you take advantage of the above information and aim to become a part of that trend.
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Sign up as a MaxBounty affiliate to begin promoting our Norton Antivirus campaign, or log in if you’re already an affiliate of ours.
The post Affiliate Anecdote: Norton Antivirus appeared first on MaxBounty Blog.
