We are thrilled to unveil our agenda and esteemed speakers for Awin & ShareASale ThinkTank 2023.
Unleash the Power of Earned Media Value
Join us for an exciting keynote presentation led by Conor Begley, Chief Strategy Officer at CreatorIQ, to explore earned media value. Gain valuable insights to better deliver exceptional results for your marketing efforts.
During this session, Conor will demystify earned media value, highlighting its transformative impact on marketing effectiveness. Moreover, he’ll showcase real-world examples that demonstrate how leading brands have maximized earned media value through partnerships. Following the presentation, Conor will be joined by Alexandra Forsch, President of Awin Americas, for an insightful discussion on how we can connect earned media value to the broader affiliate channel to better quantify affiliate marketing’s larger impact on a brand’s total performance.
Don’t miss this opportunity to acquire valuable knowledge and tools for leveraging earned media value. Elevate your marketing efforts and unlock the full value of your campaigns.
Grow Your Own Way
Get ready for an informative and insightful exploration into the world of digital advertising. In today’s ever-changing landscape, Google, Amazon, and Meta dominate with a significant share of digital ad spend, presenting challenges for businesses as these giants wield considerable influence over reach, engagement and costs. However, there is an alternative worth considering.
Giving you choice, control, and customization needed to achieve any goal, Awin and ShareASale offer the solution for businesses of all sizes and industries.
Join Awin Americas President Alexandra Forsch for this powerhouse session that will delve into how the Awin Group empowers clients to overcome limitations of traditional advertising. And by offering access to over one million partnerships – from media houses and influencers to plug-and-play technologies and brand partnerships – a world of opportunities awaits.
Alex will help you gain a deeper understanding of how Awin and ShareASale enable clients to adapt to this evolving advertising landscape, and how to best use our platforms for amplified growth. By the end of these 30 minutes, you’ll have the necessary knowledge and strategies to maximize opportunities across the entire customer lifecycle.
Prepare for an engaging journey through the endless possibilities Awin and ShareASale offers. This session will provide you with valuable information, allowing you to navigate the digital advertising landscape with confidence and success.
Maximize Your Influencer Marketing ROI
Unlock the full potential of your influencer marketing by maximizing your return on investment (ROI).
In today’s ever-changing landscape with new platforms, shifting algorithms, and constant evolution, tracking the performance of influencer campaigns has become increasingly challenging. Digital marketers and brands continue to grapple with determining the ROI of their creator efforts. Now more than ever, it is crucial to find effective methods to measure impact and assess the value generated.
Join us for a compelling fireside chat featuring Awin Influencer Partnerships Lead Carissa Flinders, CreatorIQ General Manager Mike Balducci and Creator Jen White. You’ll gain invaluable insights on how you can translate likes and comments into tangible clicks and sales, and discover how tracking and attribution through the affiliate channel provide solutions to your influencer measurement and ROI dilemmas. Learn innovative strategies to leverage creators not only for raising brand awareness but as powerful drivers of purchase decisions. Moreover, explore the synergy between affiliate and influencer marketing to achieve optimal ROI.
Don’t miss this opportunity to unlock the secrets of maximizing your influencer ROI. This engaging and enlightening discussion will equip you with knowledge and strategies to elevate your influencer campaigns to new heights of success.
Accelerate Your Innovations with Technology Partners
Awin and ShareASale boast a remarkable line up of top-tier technologies within the affiliate channel. These plug-and-play solutions empower brands to engage customers across multiple touchpoints, extending beyond the traditional marketing funnel. From AI-powered on-site shopping assistants to referral marketing tech leveraging the influential power of word-of-mouth and social media, these technology partners enhance the value of the channel beyond being mere traffic generators.
The best part? Integrating these solutions is a breeze. Leveraging Awin’s MasterTag, you can seamlessly explore these tech partners without the need for additional development work. Many of these partners even offer one-click activation, streamlining the process of accessing these award-winning technologies.
Immerse yourself in a thought-provoking panel discussion lead by Awin’s Senior Publisher Success Manager Will Hansen who will be joined by Chris Johnson, COO of intent.ly, and Vikki Danielson, Director, Growth & Partnerships at tvScientific. Unearth real-life success stories that showcase the growing significance of technology partners in affiliate marketing, and discover firsthand how these partnerships have propelled brands to new heights to unleash the full potential of the affiliate channel.
Join us for this captivating session, where you’ll witness the tangible impact of collaborating with technology partners and gain invaluable insights into the role they play in driving innovation within affiliate marketing. Get ready to embrace the possibilities and embark on a journey of accelerated growth and transformation.
Tap Into Untapped Potential with Brand Partnerships
Are you familiar with affiliate marketing’s best-kept secret, brand-to-brand partnerships?
A brand partnership is a mutually beneficial relationship between non-competitive retailers, with a shared goal of engaging new audiences, incentivizing customer loyalty and boosting sales. By strategically aligning with complementary brands based on demographics or customer data, brand partnerships offer a targeted approach to reaching niche consumers through intelligent campaigns. What’s even more exciting is that leading retailers like Hello Fresh! and Boohoo are now leveraging affiliate marketing to unlock the potential of these partnership opportunities.
Awin Team Lead Stephanie Appel will sit down with Mark Camp, CEO & Founder of Propello, and Ryan Kliszat, Co-Founder & Director of BrandSwap, for captivating discussion that sheds light on the immense value of brand-to-brand collaborations within the affiliate channel. Explore how you can tap into these remarkable opportunities through the Awin Group and discover the compelling reasons for integrating retail media into your partnership strategy, ultimately driving customer loyalty, retention and revenue.
Prepare to gain invaluable insights and practical strategies from industry experts as they reveal the untapped potential of brand partnerships and their ability to forge strong connections with customers. Don’t miss this enlightening session that will empower you to revolutionize your approach to customer engagement, fueling long-term loyalty and driving sustained growth.
Don’t miss your chance to learn firsthand from these industry innovators. Jump over to our ThinkTank website and apply to attend before registration closes June 11. For those already attending, you can explore more details here or via the ThinkTank US app.
The post #ThinkTankUS agenda revealed appeared first on ShareASale Blog.
,
