Category: Network News

Former TripAdvisor and Booking.com executive joins to further support the Awin Group’s technology-driven
and customer-centric vision.

A critical new hire, Gisele will be leading Awin and ShareASale’s
global Product & Technology efforts, ensuring the platforms and products
remain at the heart of the companies’ business throughout their martech
transformation. Gisele will work to achieve this while continually improving
the technical ecosystem and simultaneously delivering effective products for
both advertisers and publishers.

“Our industry is at a pivotal inflection point,” said Adam Ross, CEO
at Awin. “After what has been a transformative past couple of years, we wanted
to ensure our growth remained on a trajectory unparalleled by anyone in the
industry. By bringing on talent like Gisele, and prioritizing our product
functionality and capabilities, we ensure our place as a leader in affiliate
marketing and martech for years to come.”

Gisele joins the Awin Group with a wealth of industry experience,
having most recently served as the Chief Product Officer at Kiwi.com. Gisele
has held other notable industry positions, including that of Vice President at
Priceline.com, Director at Booking.com, and Director at TripAdvisor. Gisele
brings industry expertise in the B2B and B2B2C digital platform space, driving
technology modernization efforts, and delivering an integrated product vision
and strategies.

“Awin and ShareASale have proven to be an industry trailblazer over the
last several years. The Awin Group’s continual commitment to its product and
platform development has positioned the companies as a leader within the global
affiliate and partner marketing space. It goes without saying I am thrilled to
be able to join a team that places such an emphasis on their product, platform
and company offerings as a whole,” said Gisele.

Gisele joins the Awin Group’s Executive Board
alongside Chief Executive Officer Adam Ross, Chief Financial Officer Virpy
Richter, and Chief Customer Officer David Lloyd. She succeeds Chief Technology
Officer Peter Loveday, who left the company in December 2022.

The post Awin and ShareASale Appoint Gisele Mast as Chief Product & Technology Officer appeared first on ShareASale Blog.

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We’re thrilled to be awarded Global Partner of the Year at the Shoplazza Awards 2022.

Recognizing the best merchants and partners in innovative growth, customer experience, brand development and global commerce, the Shoplazza Awards 2022 had two categories – “Merchant of the Year” and “Partner of the Year” – of which ShareASale was recognized as Global Partner of the Year.

ShareASale received this award for “providing Shoplazza merchants with an easier way to connect with affiliates and manage affiliate marketing campaigns. ShareASale has empowered merchants with the opportunity to cooperate with a large number of affiliate members. Through ShareASale, Shoplazza merchants can increase the exposure of products and services, and bring high-quality traffic based on consumer trust, boost product sales and gain more awareness.”

On this esteemed recognition, Awin Americas President Alexandra Forsch says, “Our most important role of as an affiliate marketing network is to provide brands with a environment where they feel empowered and supported. To be awarded such an incredible ranking from leading ecommerce platform Shoplazza validates we are on the right path. Navigating a tough economic climate while ensuring an open, diverse, stable and innovative partnership platform has been a core focus of the ShareASale team, and so this level of recognition is hugely appreciated and valued.”

ShareASale’s Shoplazza app seamlessly integrates with our platform, offering an easy-to-install solution for merchants of all sizes looking to reach new audiences globally. For businesses looking to get started with affiliate marketing, join ShareASale as a merchant. During the setup process, you can to easily connect your Shoplazza online store into our platform. If you’re a ShareASale merchant using Shoplazza and would like to further streamline your affiliate efforts, you can download our plugin on the Shoplazza App Store.

The post ShareASale named Shoplazza’s Global Partner of the Year appeared first on ShareASale Blog.

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