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Category: Network News
Updates from Affiliate Networks
The FTC and Advertising Agency Liability
Are advertising agencies potentially liable to the Federal Trade Commission for deceptive acts or practices, along with their clients? Yes. First, the FTC usually considers myriad factors when assessing potential liability, including the extent to which the advertising agency (or other third-party) participated in the unlawful conduct, the degree of control the advertising client exercised…,Read More