RAIC Insights: The Importance of a Marketing Strategy for Publishers 

Last month we launched A 5-Stage Blueprint for High-Performance Affiliate Marketing using insights from publishers and advertisers in the Rakuten Advertising International Collective (RAIC).  The blueprint demonstrates the importance of […]

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Building Marketing Strategies for the Financial Industry 

This year’s boom of the fintech IPO market led companies across financial, insurance, and mortgage sectors to shift more focus towards digitizing their offers.   A recent World Retail Banking Report showed over 57% of consumers prefer […]

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