Category: Network News

Founded by husband-and-wife team Kristian Tapaninaho and Darina Garland in 2012, Ooni Pizza Ovens completely revolutionized the outdoor cooking landscape and created a new category when they launched the world’s first portable pellet pizza oven.

Ooni gives users the ability to cook authentic, flame-cooked pizza in just 60 seconds, with Ooni ovens ready to start cooking in 25 minutes or less. They heat up to 500˚C/950˚F – double the temperature of domestic ovens and that searing temperature you need for incredible Neapolitan style pizza. Ooni cares about building a business for good and paying it forward, too. They donate 1% of every sale to carefully chosen social and environmental causes as a member of 1% for the Planet.

Fill in the blank – Affiliate marketing means to me:

A win-win partnership driven by passion about the products
promoted.

What’s your “elevator pitch” for potential partners or
those who are unfamiliar with your company?

Known for bringing portable pizza ovens to backyards all over the world, our goal is to help people make truly great pizza at home. To fulfill this goal and spread the pizza joy, we want to partner with passionate affiliates who love our brand (and pizza too). In three words, we need YOU.

What sets your company and affiliate channel practices
apart from others in your niche? 

Affiliates are not numbers but people, so it’s important
for us to make them feel part of our mission and to always value them. This is
at the basis of every practice.

What are the benefits to working with you in the affiliate
channel?

We offer personalized commissions and a passionate Ooni Affiliate Marketing Coordinator available to support and work together with affiliates. Benefits of our affiliate program include:

Commission rates for content publishers and influencers starting from 10% High conversion rate Banners and text links available, and further assets provided as necessary Commission can be earned up to 30 days after the first visit Dedicated publisher support Newsletter updates about ALL you need to know for your affiliate activity

What makes a great partner in your eyes, and what kind of
partners are you looking to work with?

A great partner is passionate about food, pizza and Ooni. We are looking for good quality content sites. Our ideal affiliate partner will review our products or write articles about Ooni highlighting the reasons why Ooni is the number 1 pizza oven company in the world. Finally, a great partner should be proactive, honest when promoting the brand and be able to demonstrate that he/she lives by our values: kindness, ambition, rigor, passion, innovation.

In addition to what you consider to be a great partner,
how do you measure success of said great partnership?

A great affiliate
partnership consists of building strong relationships with publishers, and making
sure they are supported in the journey of becoming a successful publisher. We measure success in qualitative
and quantitative ways. Quality means being able to drive quality sessions to
our ecommerce site thanks to the affiliate’s web promotion (content: articles,
reviews, etc) or social media promotion (posts, stories, etc). Quantity means
being able to drive sales. We do not allow any paid activity.

Do you have any advice for those who are new to affiliate
marketing?

Ask questions and make sure your doubts are addressed; be
curious and explore what different opportunities are available for you.

What is your favorite part about working with ShareASale?
Do you have a favorite tool or feature?

We love the ShareASale interface and its usability. We appreciate that we can easily adjust the commission rates to reward our affiliates.

How do I become an Ooni affiliate?

Learn more about the Ooni affiliate program on ShareASale and sign up here.

The post Advertiser spotlight: Ooni appeared first on ShareASale Blog.

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What is a Microsoft Ads Optimization Score?

The Microsoft Ads Optimization Score is a new Microsoft Advertising feature that evaluates an ads’ potential by reviewing keywords, targeting, bidding, budgets, and other ad elements. It then assigns that ad a score out of 100 and provides a list of recommendations for further optimization.

The sole purpose of this new feature is to assist Microsoft Advertising users in achieving peak campaign performance. 

If you’re an affiliate marketer who uses Microsoft Advertising (formerly Bing Ads) as an alternative search traffic source to Google Ads, this is a feature that’s worth examining.

Let’s look a little closer at how you can utilize it to optimize your ad campaigns.

Where do I check my Optimization Score?

Your ads’ Optimization Score is located underneath the Recommendations page on the platform’s left sidebar. At the top of this page you will see a blue horizontal bar that largely displays your overall score as a percentage. 

However, this feature would be pretty pointless if that’s all it did. How would you know what is attributing to your score and how you can improve? Luckily, this page will also help you determine if your targeting needs work, if your keywords are off, and other area where there’s room for improvement.

This is the real benefit of the Optimization Score.

How to Improve your Optimization Score

Unless you constructed a flawless ad campaign out of the gate, you’ll see a list of recommendations underneath your score. These are also categorized by different ad components such as repairs, ad extensions, and bidding & budgets.

Microsoft assigns a value to each recommendation so that you know which is likely to improve your score the most. This is quite useful for prioritizing which actions to take to improve your ad. 

You can choose to apply a recommendation if you agree with what it’s suggesting. Alternatively, you can also dismiss the action if you think you know what’s best. Doing either will increase your score by the displayed percentage for that specific recommendation. 

It’s likely that you will agree with most of the recommendations you receive from from the platform, and in that case it’s best to just apply them to your campaign. However, like with anything in affiliate marketing, testing is the only way to truly determine something’s effectiveness. Don’t be afraid to use a little intuition here as well.

It’s also important to keep in mind that a stellar Optimization Score on your Microsoft Ad doesn’t necessarily mean you have a great ad. It just means that your ad’s effectiveness isn’t being directly hindered by some of the choices you’ve made. 

This is a beneficial and welcomed feature to Microsoft’s ad platform. Just know that creating a high-converting search ad will still require you to get the fundamentals just right. 

The post Microsoft Ads Optimization Score: How to Upgrade Your Search Ads appeared first on MaxBounty Blog.

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