Category: Network News

With the US affiliate market growing by 10%, it’s time to come together to understand how we can sustain this growth to become the ultimate acquisition channel.

Awin is proud to be returning as an official Gold Partner at this year’s PI LIVE Global on May 11th – 13th. Placing performance marketing on the center stage, the event promises to deliver uniquely-curated and engaging sessions from the industry’s leading brands, partners and peers.

Get your ticket for the event here and see the full agenda for the three day conference here.

At 8:00am ET on Thursday, May 13th , Awin’s CEO Adam Ross will explore why affiliate marketing bucked the trend in 2020, with the industry putting on healthy 10% growth. With Awin growing by an even higher percentage, what are the reasons behind this endorsement of the paid for performance channel?

In this keynote, entitled How affiliate marketing’s resurgence is giving big tech a run for its money, you’ll hear about the four main factors that have catalyzed change, and how the affiliate renaissance is being embraced in a variety of creative ways. Whether it’s big brands outsourcing innovation, mass media publishers employing a multimedia approach or a surge in interest from micro-SMEs, join this invaluable insight into the themes that are leading to the reinvention of the ultimate acquisition channel.

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You will also be able to join Awin and its partners across the following sessions:

Tuesday, May 11th  | 10:35am – 11:15am ET 

Enhancing ROI with Intelligent Promotions and Deals

In a highly competitive and crowded ecommerce landscape, deals and incentives are important drivers of revenue and growth, but ensuring profitability represents a constant challenge. In the current era, is it even possible to transform deals and offers from margin killers to profit growth engines?

Find out in this panel with RevLifter CMO Jim Nichols as he’s joined by Awin’s Amy Hadley, Eilidh Whyte, Affiliate and Partnerships Manager, AO Group and Kelly Ground, Associate Director of Strategic Accounts, Acceleration Partners. Expect quick-fire insights and discussion on how the right strategies can deliver intelligent deals that are a win-win-win for customers, partners, and brands alike.

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Wednesday, May 12th | 11:00am – 11:30am ET

Opening up the conversation: Guidelines and standards for the industry, are we going far enough?

This industry is going from strength to strength, but with growth comes challenges. Moderated by Awin’s Kevin Edwards, and welcoming James Little, Group Commercial Director, TopCashback and Nickesh Patel, Ad Tech and Standards Manager, IAB UK, this panel will be asking the difficult questions, and focusing on whether the guidelines and standards are more carrot than stick, and whether they are going far enough to discourage ‘bad practice.’

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 Thursday, May 13th |  8:35am – 9:05am ET

The Martech-ification of the Affiliate Industry

Following his keynote, Adam Ross will join Hanan Maayan, CEO, Trackonomics, Simon Bird, CEO, RevLifter and Ashley Spiker, Director of Partnerships, Refersion for a candid discussion as they evaluate that state of the affiliate marketing ecosystem. Questioning how for the martech-ification of the industry will go, the panel will consider whether the channel’s future will be plug-and-play, or a frenzy of platform-led acquisitions.

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Stay updated on all things PI LIVE Global before, during and after the event by following #PILIVEGlobal21 across social.

If you have any questions on joining Awin’s keynote or partner sessions, please get in touch with our Events Team or reach out via the event platform.

The post Join Awin at PI LIVE Global appeared first on ShareASale Blog.

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Twenga is a Microsoft Bing aggregator that drives incremental sales from Bing Shopping.

Twenga has partnered with Microsoft to help merchants supplement their Shopping Ads strategy by taking advantage of Twenga’s complementary bidding logic. Using machine learning technology, Twenga will be able to predict conversion rate and basket value at an item level, allowing them to bid at the optimal value so the advertiser will be able to participate in untapped auctions.

Why and when was Twenga created?

Founded in 2006 in Paris, Twenga was created as a new-generation comparison search engine in France. We quickly expanded to the rest of Europe, and recently to the United States, Canada and Australia.

In what way does Twenga utilize affiliate marketing?

Twenga is an arbitrage publisher that brings quality traffic to Tier 1 and Tier 2 merchants. Affiliate marketing offers the tracking and reporting tools that we technically need to fuel our machine learning platform in order to optimize our partners campaigns. We work in a 100% performance-based model, working with advertisers’ current attribution model to help them diversify their acquisition channels.

What kinds of products and deals resonate with your audience?

We work across different verticals, from Fashion retailers to Tech and Home & Garden, by promoting their entire product catalog and adapting to their commercial needs with flexibility and efficiency.

How does Twenga differentiate itself from its competitors in the affiliate space?

We’re the only aggregator tech provider on the network. We have designed a bidding logic complementary to the automatic bidding services from Bing. We’ll focus on the long-tail catalog, meaning that we’ll be able to display our clients’ products in unanticipated auctions, tapping into opportunities the clients do not extensively promote and therefore bringing incremental sales.

What are the key factors in determining which programs to join and what do you look for in an advertiser partner?

Any business can participate with Twenga, but the approach and the benefits will be different depending on each partner:

The higher the CPA is, the better the quality of the traffic will beThe deeper their catalogue is, the more likely it is that one given user ends up buying in the partner ecommerceThe more popular the brand is and the better their brand awareness is, the higher the potential conversion rate will be and Twenga will bid more intensively on theseIf the client is a global brand and also participates in Europe, we’ll be able to apply all of those learnings into their US and CA campaignsIf the client is working with another aggregator, then the Shopping landscape is more dynamic, which is the best-case scenario for a machine learning publisher like Twenga

What are benefits for advertisers working with Twenga?

The partner will squeeze all of the opportunities that Bing Shopping is offering today, with a 3rd party operator driving incremental sales with no conflict or risk on a CPA based model. Everything we drive will be incremental.

What is the best way that an advertiser can help support their partnership with you?

By allocating technical resources, including:

Optimizing and enriching an available product feed according to Bing Merchant Center requirementsIn a second stage, allowing Twenga to place its proprietary pixel that makes additional touching points available for quicker learning for our machine learning platform

Why did you join the Awin and ShareASale networks, and what features do you enjoy?

We’ve generated €32M in advertiser sales with Awin in Europe since we started in July 2020. We’re now expanding overseas and are really excited to apply all of the learnings into these new markets. Awin and ShareASale are affiliate marketing leaders in terms of technology applied to tracking, cross-device, attribution and reporting. Both companies are considerably focused in leveraging top notch technology as their main competitive advantage. Plus, we’ve managed to engage effectively with the Account Management and Publisher Development teams, which have been critical to our success in expanding  our business across all of Europe. 

Do you have any upcoming promotions, new launches or exciting news you would like to share?

We’re in a permanent and continuous lean process of improving our algorithm. Our first step is to launch our solution into the North American market and touch base with the sentiment of local advertisers in order to adapt our solution accordingly. We’ll start working on new products depending on the feedback we receive.

Has there been a pivotal shift or turning point in your affiliate activities within the last 12 months? If so, what was it?

12 months ago, we weren’t active in the affiliate network landscape. All of our partnerships were done directly on a CPC model. It started as a test back in mid-2020 and now we have our top advertisers working on a CPA model. It was definitely a successful milestone in our history and we’re really keen to repeat the same success in the North American market.

Interested in working with Twenga? Please contact our publisher management team.

The post Publisher Spotlight: Twenga appeared first on ShareASale Blog.

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