Category: Network News

Updates from Affiliate Networks

MaxBounty Sees Historic Advertiser and Campaign Growth in 2020

MaxBounty affiliates now have more campaigns available to them than any other time in the history of our network.  

We have always believed that a strong, vast campaign database is the foundation of our business. That is because we understand that each affiliate marketer has different preferences and skillsets.

By bringing in new advertisers to our network, we have been able to meet the needs of a growing affiliate base that require new, diverse campaign options.

Here are our specific growth numbers:

MaxBounty Advertiser Growth – Q1 to present: +20.5%

MaxBounty Active Campaign Growth – Q1 to present: +18%

Throughout 2020, the total number of MaxBounty advertisers and campaigns have increased at a higher rate than ever before. In addition, the diversity of those campaigns has also grown. That means the chances of you finding the vertical you desire at MaxBounty has never been higher.  

Although this is undoubtedly great news for our network and our affiliates, its also great news for the industry in general.  

It may take years to identify COVID-19’s long-term impact on affiliate marketing. However, our recent network growth occurred almost entirely during the ongoing pandemic. This is promising evidence that despite this being a challenging time for many businesses, advertisers are still hungry for traffic. They are looking for ways to off-set pandemic-related losses and affiliate marketing has become a viable solution.  

See MaxBounty’s most diverse campaign selection for yourself by signing up to become our affiliate.

The post MaxBounty Sees Historic Advertiser and Campaign Growth in 2020 appeared first on MaxBounty Blog.

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Recognizing performance marketing at a global scale – our highlights from the International Marketing Performance Awards 2020

Together with our partners, Awin is exceptionally proud to have won six awards at yesterday’s International Performance Marketing Awards. 

Celebrated a little differently from previous years, the fifth edition of the International Performance Marketing Awards took place with a virtual ceremony – bringing together the industry’s key partners from around the globe from the comfort of their own homes. 

The more relaxed settings and loungewear attire made the event no less exhilarating, with everyone tuned in nervously anticipating who would be awarded across 27 competitive categories.  

Kicking off the ceremony dressed to the nines (at least on the top half), International Performance Marketing Awards and PerformanceIN founder Matthew Wood aptly summarized 2020 and the affiliate channel’s part in it, stating: “This year more than ever, the collaboration between the industry really shone through. COVID has not only affected the events industry but that of retail too, accelerating their digital and e-commerce transformation strategies……..we are lucky enough to be working in an industry that continues to both embrace and match that evolution – evolving and solving challenges for a wide range of partners. As an industry, we have an uncanny ability to develop technology and add value to our partners influencing and converting consumers at critical points within the shopping journey. And that’s something I believe will only accelerate over the coming months and years.” 

It was clear from the shortlisted campaigns the level of innovation and sophistication in the performance marketing world continues to rise at a rapid pace. With this in mind, we’re thrilled Awin has won four awards with our partners, as well as receive six highly-commended entries. The four wins are: 

  • Best Performance Marketing Campaign, Western Europe: RevLifter and Awin and Mobiles.co.uk – A Sustainable Cyber Week 
    “Very well laid out case with a good idea to upsell and existing basket, combining the clear concept and target, as well as the detailed execution.” 
  • Best Content Marketing Campaign: Awin for Nike – Sneakerheads and Stories 
    “An exceptional piece of storytelling to run alongside a successful campaign.” 
  • Best Influencer Marketing Campaign: Awin for Etsy 
    “Sometimes simple marketing strategies are the best, and this is one of them.” 
  • Best Partnership: Awin for tastecard – In-In is the New Out-Out 
    “A very clever reaction to the change in customer behavior. With COVID potentially shutting their business the results are outstanding.” 

What’s more, we were especially excited Awin has been voted both Best Affiliate Network and Best Team in Performance Marketing. 

“It’s inspiring to see an established network renew themselves and show concern for the industry, advertisers and affiliates in the typical win-win spirit of affiliate marketing.” 

While being awarded for the judged categories is an incredible recognition of our work, it fills us with immense pride that Awin was voted for both of these awards by our partners. We would like to extend a huge thank you from each and every one of us at the Awin Group, it is a true honor.

Adam Ross, COO at Awin, comments: “I’m proud and honored to pick up our first ever Best International Affiliate Network award. We’ve spent many years bringing together the many parts, platforms and regions of Awin, so it feels particularly special to receive this accolade and get outside recognition for all that effort. We were also delighted to pick up four other awards rewarding the hard work and flourishing collaborations with our partners. The Access team in particular, who launched a new product into Europe at the perfect moment and have spent a large part of this year helping small businesses navigate the challenges of COVID, are especially deserving of their ‘Best Team in Performance Marketing’ award. Overall we are filled with pride and I would like to thank everyone at Awin for their tireless efforts in a challenging year and all our partners for their continued support.” 

For a full list of the award winners and judges’ commentary, you can download the Book of the Night. 

The post Recognizing performance marketing at a global scale – our highlights from the International Marketing Performance Awards 2020 appeared first on ShareASale Blog.

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