Category: Network News

RevLifter is an award-winning personalization technology partner.

RevLifter engages the right customer at the right time while they shop on your site, in a way that delivers on a brand’s goals while improving customer experience and relationships.

What are the benefits to working with you in the affiliate channel?

By working through Awin and ShareASale, in many cases, there is no integration required, there are no long term commitments and we are paid through your existing commission structure. In short, there is little to no risk to partner with RevLifter. Let us prove our value to you and drive up AOV and CR for your program.

What sets your program apart from others in your niche?

RevLifter takes a “surgical” approach, whereas other tech partners try to engage every customer on a brand’s site to get credit for a sale. Additionally, our RevPage product is like nothing else in the market. RevPage is a personalized deal/offers page that lives on the brand’s domain. This page is designed to reengage customers that leave a brand’s site and search through Google. No other tech partner in the space offers this type of product.

What is your favorite part about working with Awin and ShareASale? Do you have a favorite tool or feature?

We may be a bit biased here, but our favorite feature is our technical integration with Awin and ShareASale. Due to our unique partnership, many (if not most) advertisers on Awin and a growing number of ShareASale clients do not have to place our tag on their site. Our technology can be turned on at the network level. This is a massive benefit to brands looking to work with tech partners and allows RevLifter to drive incremental revenue for our partners even faster.

What makes a great partner in your eyes, and what kind of partners are you looking to work with?

We look to partner with brands that are able and willing to test new and meaningful ways to engage customers. We pride ourselves on driving incremental value for our partners and love to run tests to prove our value. Brands do not need to be coupon focused or coupon heavy to work with us. Our technology can accommodate brands across all verticals.

In addition to what you consider to be a great partner, how do you measure success of said great partnership?

Measuring success is often dependent on the brand’s goals we are aiming for. In many cases, however, through A/B testing and incremental measurement of KPIs we can easily determine if our activities are successful.

Do you have any fun plans for your program’s future?

Oh yeah! We have a lot planned for Q4 and early 2021… stay tuned to hear more, but we’re about to take the game to a whole new level.

Do you have any advice for those who are new to affiliate marketing?

Affiliate marketing is a fantastic channel. Unlike any other digital marketing channel, you have the opportunity to affordably engage in digital marketing efforts across the spectrum. Everything from email, SEM, SEO, social, influencer, technology and more can be leveraged through hundreds, even thousands, of affiliate partnerships. Be sure to network, network, network! Reach out to others in the space and learn what you can. Be open to testing new partnerships and do not be afraid to fight for a seat at the table within your own organization.

How are you planning to keep the momentum going for continued affiliate program success in Q3 and Q4?

RevLifter is working with brands and networks to continue massive momentum from Q3 right into Q4. RevLifter offers special support and initiatives for the holiday timeframe, with a focus around Black Friday and Cyber Monday. Reach out to hello@revlifter.com for more information on Q4 holiday plans.

What does affiliate marketing mean to you?

Partnerships. Truly successful affiliate marketing programs are made up of true partnerships, where brands and publishers work together for mutual success. Affiliate marketing is a unique channel with unlimited potential.

What type of performance can brands expect when working with RevLifter?

Performance varies across brands and verticals based on the level of partnership. That said, we hope to see at least 10%-20% lift in CR and AOVs when compared to other partners and digital channels.

Interested in working with RevLifter? Please contact our publisher management team.

The post Publisher Spotlight: RevLifter appeared first on ShareASale Blog.

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Can I do affiliate marketing without a website?

It’s a question we’re asked on a regular basis. The short answer is yes. But there’s a little more to it than that.

In this article, we’ll explore common and not so common methods people have utilized which have led to success in the affiliate channel without creating their own websites. What is important to note is that some advertisers list having a website as a requirement for their affiliate program. It’s advised to look for these parameters within an advertiser’s terms and conditions prior to signing up for their program. Alternatively, you can reach out directly to discuss your chosen approach.

How can I make money with affiliate marketing without a website?

There are several common approaches to affiliate marketing without a website, and certain publishers find their profits are far higher using these methods. You will come to see that though definitely viable, each option may take either significant time or financial investment to reach their full earning potential for you.

Promote through social media 

Promoting brands through social media is one of the most common ways to share your affiliate links without a website in 2020. As there are so many different social media platforms to choose from, you should consider what content you’re confident in creating. You should also think about the target audience you are hoping to reach with your content and which platforms they might be using more often.

Facebook is currently still the most used social media platform globally and is great for a variety of content types. Here you have the opportunity for more written content that can be accompanied by images or videos. However, certain audience demographics may spend more time elsewhere. Instagram is a popular platform for brands with strong visual appeal, as it is an image focused form of social media. You can fit more information into video content on this platform but some people may not feel comfortable creating video content. It should be noted that this is a fear that should be overcome sooner rather than later, as video is increasing in popularity in online marketing. 

Twitter is great if you want to be short and succinct in your marketing, but struggles to allow for longer-form content that could be necessary for some products and brands. LinkedIn is a professionally-driven social media network. As such, products promoted here should really have more of a business focus.

TikTok is now emerging as a place for marketers to create content which could help increase sales. To fully utilize the social media app to increase sales, affiliate marketers need to be able to place links within their content. TikTok recently launched ‘TikTok for Business’ which does allow creators to do this, however, the minimum advertising spend for their features is $50 per day. Some may find this sort of cost does not create a positive CPA for their efforts.

As you can see, the four major social media platforms have their benefits and pitfalls… it all depends on where you think you can best put your energy.

Youtube videos

You may have noted that we didn’t list Youtube in the ‘promote through social media’ section above. This is for very good reason. Firstly, Youtube is commonly classified as a search engine before it is categorized as a social media platform.

Using Youtube is a great way to promote your associated brands and be part of the affiliate marketing game without needing your own website. Audiences watching Youtube videos are already primed and searching for advice and information, or ‘warm leads.’ Nurturing a dedicated audience can see very high success rates for affiliate products but, of course, it takes time to build this trust with an audience.

Paid ads

Paid ads, as the name suggests, take initial investment from a publisher to see a return on that investment. Paid ads are available on lots of platforms, with varying costs. These can be extremely effective if you find the right niche with a good CPC (Cost Per Click).

One of the most popular platforms is Google Ads. These ads are relatively easy to set up and have a good interface to be able to track the successes or failures of the adverts. However, in certain popular niches, CPC can be extremely high.

Paid advertising takes time to tweak to ensure the money you are outlying for the advert creates a profitable return for your efforts.

Forum browsing

This can be a time-consuming option but an effective one. Finding online forums where people are asking questions about your specific affiliate marketing niche takes time but within these spaces can be lots of very warm leads. Where people are asking for information, you can offer valuable advice with the knowledge you’ve gained as a publisher and then provide your affiliate marketing link alongside it. 

The key here is to ensure you are actually providing value to the reader with your comments. Only comment and insert your affiliate link if it is relevant to what they have asked and always provide context around your link – never just the link on its own. Otherwise, you can come off as ‘spammy’ and people will be less inclined to purchase from you or the brands you work with.

This technique can also work in the comments sections of relevant news articles, blogs, Youtube video comments, and even other forms of social media. 

EDMs (Email marketing)

Building an email marketing list is a tried and true form of marketing. It means you can utilize your database across other platforms but, most importantly, speak to your database very directly. Whether these emails are designed and branded or very simple in format, you’ll be able to reach them straight to their inbox.

Lots of research has been conducted as to the best trends to follow for email marketing, particularly in 2020. Optimizing for mobile users and focusing on storytelling are just two of them. The best part of email marketing is you can be as creative, or not, as you like.

Many email database management systems will allow you to segment your list too. So you can potentially separate your audience into people who have previously purchased from you, those who are warm, and those who are cold leads.

It’s very important to consider data privacy laws when it comes to email marketing, as it is your responsibility as a publisher to adhere to these in different regions around the world. 

‘Traditional’ marketing

We’re talking print, radio, and flyers here — ‘old school’ marketing tactics. These come with their own varied costs, but as long as the link or coupon code is unique to the publisher, this data can still be tracked.

At ShareASale, we have the ability to track coupon and discount codes within our data tracking using advanced coupon code tracking. So if you would like to put an ad in your local newspaper or on a flyer drop, your affiliate efforts can be monitored. What needs to be considered here is both your return on investment, as well as the inability to be as targeted as is possible other methods. You could be wasting your money promoting to an audience who simply won’t convert for you or your advertiser.

The post Can you be an affiliate marketer without a website? appeared first on ShareASale Blog.

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