Category: Network News

Updates from Affiliate Networks

Using content to drive revenue during COVID-19

This case study examines how DMi Partners used ShareASale’s tools, technology and partners to drive revenue for LA Apparel during COVID-19. 

Los Angeles Apparel is a basics apparel manufacturer and online retailer passionate about bringing back comfort basics made in the USA. The brand is deeply focused on using economic and environmentally sustainability practices to produce high-quality garments meant to last, created by highly-trained workers in South Central Los Angeles. In partnership with full-service digital marketing agency DMi Partners, it launched its inaugural affiliate program on the ShareASale platform in April 2020 amidst the coronavirus pandemic.

Brand Goals:

The merchant’s goals for entering the affiliate space were centered around leveraging content publishers and media outlets to help gain exposure. LA Apparel began manufacturing cloth face masks in response to COVID-19, outlining the two primary goals:

  • Leverage the valuable voice of content to inform consumers of their new face mask product line as restrictions heightened and masks became recommended or mandatory
  • Utilize mass media outlets to target individuals working from home to promote their clothing’s comfort and wearability

The Approach: 

Following a quick and seamless integration on ShareASale, the LA Apparel & DMi Partners team focused on:

  • Targeting top evergreen content to include LA Apparel products
  • Building and optimizing mass media relationships
  • Producing content briefs to showcase the brand’s value
  • Working direct with publishers to feature products relevant to and in-demand during coronavirus

The Results: 

Thanks to the tools, technology and quality of partners available on ShareASale, in just one month live on the platform the LA Apparel affiliate program saw…

  • 35 new mass media placements secured
  • 12.7% conversion rate for affiliate placements
  • $1m revenue growth from affiliate-driven sales
  • 40% of new customers returning to make a second purchase

To learn more about the LA Apparel affiliate program, including how to partner with the brand, click here. For more information on COVID-19, please visit our information hub where we bring you the latest news from Awin and ShareASale, as well as links to network insights and useful pointers, alongside wider updates. 

Download the case study here. 

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In the news this week: Week 2

Read our weekly digest of interesting articles and insights we’ve found exploring the fallout from COVID-19.

Programmatic under the microscope as publishers miss out
A fascinating study from ISBA in conjunction with PwC has shown that publishers typically only earn 50% of the revenue spent by brands on their advertising, with around $1 in every $7 spent on the channel lost in the opaque supply chain. Read Digiday’s write up of the study.

Amazon affiliates outrage at commission cuts
Amazon’s April commission cuts for US affiliates have kicked in and CNBC spoke to publishers impacted by the move. Read how the decision has focused minds on diversification and away from an overreliance on a single partner for revenue.

Retail Week lifts paywall
Retail Week is a must-read for anyone in digital industries interested in how shopping trends and news impacts e-commerce. In lockdown they’re lifting their paywall and making the digital version of their bi-weekly magazine free to view.

John Lewis reveals how lockdown has shaped UK shopping behavior
Bellweather British retailer John Lewis has released an engaging report looking at how Brits’ shopping behavior has changed over the past two months including fascinating highlights drawn from product sales, a highlight of which has to be the 1400% increase in elastic sales as people make their own face masks.

Warren Buffett sells all US airline stock in indication of long-term trend for aviation industry
The famed US investor revealed at the virtual annual meeting for his company Berkshire Hathaway that he had sold all his stocks in major US airlines, citing profound changes to the industry in the near future. “We made that decision in terms of the airline business. We took money out of the business basically even at a substantial loss,” Buffett said. “We will not fund a company … where we think that it is going to chew up money in the future.”

TikTok testing new shop now buttons on influencer videos
The burgeoning influencer platform TikTok has revealed it is testing e-commerce capabilities that would allow creators to display a CTA button within their videos connecting them directly to advertisers. In a sign of its intent to deliver more performance-based advertising solutions to its platforms, TikTok’s new update would generate direct ad revenues for brands, with commissions being split between TikTok and the influencer.   

For more information on COVID-19, please visit our information hub where we bring you the latest news from the Awin Group, as well as links to network insights and useful pointers, alongside wider updates.

The post In the news this week: Week 2 appeared first on ShareASale Blog.

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