Macroeconomic pressures have created a permanent “value-seeking” consumer. This has fueled the rise of Buy Now, Pay Later (BNPL), not as a replacement for credit cards, but as a complementary tool. The result is a new, highly valuable ‘hybrid consumer’ who strategically uses both. This shift toward payment flexibility and frequent purchasing presents a major opportunity for affiliate marketers to drive growth. Discover the data-driven strategies you need to adapt and win in this new economic landscape.,Read More
Category: Network News
Updates from Affiliate Networks
Rakuten Optimism 2026: Official Event Highlights
Rakuten Optimism 2026 brought together more than 1,000 global advertisers, publishers, agencies, and industry leaders in Phoenix for two days of insights, innovation, and connection. From headline sessions and expert panels to the Golden Link Awards Gala and the debut of Mirai, Rakuten Advertising’s advanced AI optimization agent, the event showcased the ideas, partnerships, and technologies shaping the future of affiliate and performance marketing.,Read More