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Meta has the industry whispering again. Word among marketers is that it’s quietly laying the groundwork for a bigger move into search.
It’s vague, yes — but it’s not just smoke either.
Three agency execs told Digiday that Meta has confirmed its working on something in search though the company’s staying tight-lipped on the details for now.
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The creator economy is only getting bigger and everybody—from agencies to tech platforms—want their piece of the pie. Nothing has made that more apparent than a look at how the back half of 2025 is shaping up. (Find a more in-depth look at how the creator economy is shaping up in the second half of the year here.)
Said pie is expected to reach $480 billion by 2027, per Goldman Sachs projections, so the land grab makes sense.
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