Ad Tech Briefing: The Trade Desk’s S&P 500 debut over AppLovin’s highlights lingering issues around maturity

Last week, it was announced that The Trade Desk will join the S&P 500, replacing ANSYS. In a LinkedIn post, CEO Jeff Green underscored the scale of the achievement, stating that it was something he had not dared to dream about at the firm’s inception.

For those who haven’t heard, the S&P 500 is a stock market index that tracks the performance of 500 of the largest publicly traded U.S. companies, selected based on their market capitalization, liquidity, and sector representation. Inclusion signals financial strength and stability, boosting a company’s reputation with investors. 

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How marketing’s next era will be powered by AI and human intelligence

Kaveri Camire, CMO, DXC Technology

Marketers are living in an era of technological disruption — a pivotal moment that is challenging every business, department and executive to rethink what’s possible and prepare for what’s next. 

AI is affecting both work and society by redefining how people learn, adapt, generate ideas and make decisions. And it is reshaping the marketing playbook by influencing how businesses understand and anticipate customer needs; embrace learning, experimentation and change; and work collectively as a team.

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