Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Ad Tech Briefing: How ad tech underpins the fate of Madison Avenue’s ‘Wedding of the Year’

Related Insights


Advertising around Politics

Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree

The long-running, often technical, debate over brand safety — once confined to ad tech insiders and programmatic buyers — has erupted into one of advertising’s most politically charged and high-stakes issues.

To underline this, it has now emerged at the center of a regulatory storm that could shape the fate of Madison Avenue’s largest-ever (proposed) merger: Omnicom’s proposed $13.5 billion acquisition of Interpublic Group.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More

‘Embrace your chaos’: How creator Brandon Edelman is trying to plan for the future

Subscribe: Apple Podcasts • Spotify

At this point, it’s clear that creators have become a line item in marketing budgets and media plans. What’s less clear, however, is the longevity and lifespan of a content creator in an ever-changing digital landscape. And that’s the space creators like Brandon Edelman are navigating right now.

“I’m super happy to forever be a TikToker, but who even knows if TikTok is going to be around next year,” Edelman said. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More