Category: In the News

Last week may have ushered in the first moments of a shift in balance among the holding companies.

WPP named its new CEO — breaking barriers along the way by naming the first female holdco CEO ever in Microsoft executive Cindy Rose — just a day after revealing that its first half 2025 earnings are scarier than a Stephen King horror novel.

At the same time, as Omnicom and Interpublic Group approach the final stages of the former acquiring the latter, the slow but steady brain drain continues — with Omnicom set to lose a key architect of its Omni orchestration platform right when Omni is about to absorb IPG’s data assets and tools, housed in Acxiom and Kinesso. And although Omnicom moved immediately to ensure a smooth transition on that front, the timing isn’t ideal for either company, as two different massive data and tech systems have to learn to integrate.  

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There was a time when landing on the first page of Google meant you were in business. Traffic followed, strategies scaled, and entire models were built on the back of those clicks.

That foundation is cracking. The era of “Google Zero” — industry shorthand for a world where Google keeps users inside its own walls — is here. At the center of it: AI Overviews. Years of SEO strategy are now colliding with a system dishes to answer, not refer. The result: for many publishers traffic is slowing — and in some cases falling off entirely.

Here’s where things stand. 

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