Category: In the News

News UK, The Independent, and magazine publishers Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching. 

The goal: to match Ocado’s shopper data with the publishers’ audience behavioral and contextual data and unlock more granular ad targeting for advertisers without giving up user control.

The move reflects a growing push by publishers to lean deeper into first-party data strategies and gain a foothold in the fast-expanding retail media space, where advertisers are eager for better targeting outside of the walled gardens. For Ocado the partnership provides valuable access to upper and mid-funnel data to inform its existing customer data. 

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Slavi Samardzija is exiting Omnicom’s Media Group’s Annalect in September, with sources interpreting the CEO’s exit as indicative of pending changes within the holding company’s technology and analytics division. 

Separate sources familiar with the developments, all of whom requested anonymity to maintain their relationships with the holding company, told Digiday that news of Samardzija’s exit first surfaced during the opening week of July. He will be replaced by Adam Gitlin, who has served as Annalect president under Samadzija since 2016.

An Omnicom Media Group spokesperson confirmed Samardzija’s departure from the holding company, although it remains unclear if the CEO’s exit was part of a broader restructuring. The spokesperson declined to say where Samadzija is going once his time at OMG is finished.

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