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Future of TV Briefing: A preview of Digiday’s CTV Advertising Strategies event

This week’s Future of TV Briefing previews next week’s CTV Advertising Strategies event that I’ll be hosting with top brand and agency executives in New York City.

  • Must-CTV
  • TikTok’s U.S.-only app, A+E Global Media’s for sale, Netflix’s Spotify collab, VTubers’ takeover and more

Must-CTV

The future of TV advertising will not be televised. It will be live — in New York City, next Tuesday.

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WTF is request duplication?

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building a robot

The Programmatic Marketer

To reduce auction duplication, buyers start to enforce sellers.json

On the face of things, request duplication, or “bid duplication” as some might term it, is pretty self-explanatory for those familiar with the quirks of ad tech, although, as with most things in ad tech, it comes with nuance.

And so, for those eager to stay informed about how their company’s or clients’ money is being spent in the online advertising bidstream, it’s worth taking a step back to better understand the dynamics at play, especially given the rapid rate of change in ad tech. 

Since the dawn of monetizing online advertising, the sector has been regarded as synonymous with complexity, with the industry’s “Mad Men” seemingly content to let the “Math Men” do their thing.  

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