Performance Marketing Strategies
Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.
Sources tell Digiday that Integral Ad Science has entertained suggestions of splitting from Publica, amid further speculation of take-private plans.
At the same time, there is consistent speculation that Criteo is considering a potential divestiture of its BidSwitch assets. This comes amid speculation of its own future on the public markets.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Welcome to the era of the ad network arms race. Over the past year, retail media and other ad networks have been pulling out all the stops to convince media buyers that they’ve evolved from performance-driven tools into full-funnel media ecosystems.
With more than 250 ad networks — and counting — all fighting for the same ad dollars, the competition is getting stiff, and the RMN space is becoming increasingly crowded. Amid the so-called retail media gold rush, Kristi Argyilan, the global head of Uber Advertising, turns to her own RMN playbook.
Dubbed the “godmother” of retail media by AdExchanger, Argyilan has seen the ad network category from every angle — buyer, seller, publisher, and client. Argyilan’s retail media scorecard dates back to her stint as president of Target’s Roundel back in 2019, svp of retail media at Albertsons Media Collective in 2021 and global head of Uber Ads since last December.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
