Nvidia GTC (GPU Technology Conference) 2025 is taking place this week in San Jose, Calif., and the giant chip manufacturer has unveiled a range of AI capabilities across a range of industries, with marketing companies like Accenture and S4 Capital’s Monks both showcasing their partnerships.
On Tuesday’s keynote, Nvidia CEO and founder Jensen Huang detailed numerous updates, claiming AI and machine learning has “reinvented the entire computing stack,” which requires different processors, operating systems, applications and data orchestration.
“The way you access data will be fundamentally different from the past,” he said, citing Perplexity’s model of fusing traditional search methods with conversational AI as the new norm. “Instead of doing retrieval that way, I just ask Perplexity what I want… This is the way enterprise IT will work in the future as well.”
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
