Category: In the News

This story was first published by Digiday sibling ModernRetail

Higher gas prices could end up benefiting Amazon’s e-commerce business as consumers look for ways to avoid driving to stores and focus more of their spending on household essentials.

Gas prices surpassed $4 a gallon for the first time since 2022 earlier this year, driven by disruptions to oil supply amid the U.S.-Iran war. As of Thursday, the national average for regular gas stands at $4.43, well above the $3.16 average a year ago, according to the American Automobile Association.

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The programmatic supply chain has spent the past decade optimizing around distance — separating data, decisioning, and execution across multiple hops in the name of scale. Now, a growing cohort of ad tech firms is trying to reverse that architecture altogether.

On June 1, PubMatic became the latest to formalize that shift, launching its containerization layer, Decision Fabric, built on AgenticOS. The product allows partners — including inPowered, MiQ, Chalice, and SWYM — to run their own decisioning models directly within the supply path, as soon as an impression becomes available.

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