Category: In the News

Later this year, YouTube will make it easier for creators to organize their serialized and episodic content.

The plan was announced briefly at the Made in YouTube event last September, though YouTube did not put a date on it. While there’s still no confirmation on exactly when it will arrive this year, during a press event in Zurich on March 11, YouTube execs gave a little more detail about it. 

Shows will allow creators to structure their content on their channels as though they were fully-fledged, episodic TV shows.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

This is the first installment of a two-part series on the top ad-supported streaming services. This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad options and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2024 ad budgets and ad placements. 

The second installment will dive deep into the results of Digiday’s recent survey of brands and agencies to analyze how advertisers measure campaign success on the platforms and the challenges they face when placing ads on ad-supported streaming services.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More