Category: In the News

Recent headlines may lead one to think that X is dead. 

Last week, The Guardian joined NPR in vowing not to post on the platform anymore, citing the toxicity on Twitter 2.0 and X owner Elon Musk’s political involvement. Meanwhile, X alternative Bluesky received an influx of new users after the U.S. presidential election, with publishers like The Economist, The Week, Politico and Semafor following them there.

But don’t expect The Guardian to be the start of a wave of publishers making splashy announcements about their decision to abandon X for good. (Notably, NPR and The Guardian have not deleted their accounts on the platform, meaning there is a future where they could return.)

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This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they’ve picked up in the private marketplace.

Market check

Comcast’s TV network spinoff, The Washington Post’s problems and more

Market check

Will there be any cash under the tree for publishers this Christmas? Right now, they’re not exactly sure.

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