Nicolas Hinternesch, director of solutions engineering EMEA, Piano
When someone in an organization uncovers an insightful data point, what’s their next move? Too often, teams miss out on attributing a clear ROI to their analytics investments because they lack a clear, strategic path from data to action. The real competitive advantage doesn’t come from collecting more data — it’s from the ability to act swiftly and intelligently with data.
When publishers fail to activate data properly, they leave money on the table and hand it to competitors. To surpass this challenge, publishers need to lay the groundwork. Through data activation, publishers are building deeper relationships with audiences across touchpoints and generating revenue opportunities.
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